Asura Tale Of The Vanquished - Anand Neelakantan

History is made by the victors, the story of the losing side is never told. I picked up Anand Neelkantan's "Asura Tale Of The Vanquished" thinking it would be fun to read Ramayana from Ravana's point of view. But I was sorely disappointed by the book.

Asura Tale Of The Vanquished portrays Ravana as the son of a Brahmin father and Asura mother, unfairly treated by his uncle Kubera who ruled Sri lanka. Inspired by Mahabali, Ravana mobilizes  and inspires people around him to come together to claim the throne  of Sri Lanka.  His ambition, and ruthless warring at one point has his kingdom extending right up to the Himalayas. He, himself is portrayed as mighty and learned King who cared for his people and built a caste-less society. The book personifies Ravana, as a great human being, also is called ‘Dasamukha’ (the man with ten faces) for he had embraced the ten base emotions of life, namely - Anger, Pride, Jealousy, Happiness, Sadness, Fear, Selfishness, Passion, Ambition and Intellect. (Actually my favourite part of the whole book is how Ravana & Mahabali explains the 10 base emotion).

The other principal character of the book Bhadra shows Ravana's ambitious behaviour, uncaring attitude towards common people and debauchery. Bhadra, himself is shown as some one having grievously suffered and lost his entire family at the hands of the Devas supports Ravana in his efforts to establish a powerful Asura Empire. Bhadra is called again and again to do the dirty work which the kings and nobles can't do and when the job is done is promptly cast aside by them. 

The rest of the book follows the is well known mythology of India, Ramayana.  Sita,  is kidnapped (Sita is shown as Ravana's daughter who was removed from the kingdom due to a prophecy on her) Hanuman, burning lanka, the battle and final victory of Ram. 

The portrayal of Ram, Vishnu, Shiva and Brahma as mass leaders who achieved a kind of Godhood , thanks to the masses was something I liked. The book talks about the Aryans and Dravidians, calling them Devas and Asuras, and the various societal changes that happen when they overrun and attack each other's kingdoms. Its clearly shown that the Devas or Asuras as conquerors, are identical in the way they ravage the conquered, suffering of the common people and there is nothing Godly about the name "Deva."

Having said this, I want to say that I finished the book just cause I wanted to finish it. The book is too long and could have been edited better. But I would still recommend this book to all Indians with the message "Widen your horizons, don't get hung on religion or culture, how much ever proud our past is, present is what matters" Overall would give the book 2.5/5

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In Spite of the Gods: The Strange Rise of Modern India. - Edward Luce

In Spite of the Gods is to quote is "an unsentimental evaluation of contemporary India against the backdrop of its widely expected ascent to great-power status in the 21st century". Edward Luce without coming across as patronizing, discusses the many contradictions in India's society; the lopsided growth of the economy; the enduring legacies of leaders like Gandhi, Nehru and Ambedkar; the repercussions of the caste conflicts; the often-peculiar nature of Indian modernity in the new century. What I loved about the book is that its given an un-emotional view of India, A view mostly denied to us because of our own sets of prejudices which have risen as we live inside this beautiful country.

The books well written and  for each pattern observed, Luce has relied on interviews (with number of prominent people), events (historical and current), anecdotes, and other observations. His anecdotes and event summaries are to the point and entertaining. 

Edward Luce is the Financial Times chief US commentator, so the book reflects his is journalistic background. The book is more of his opinion rather than the result of any detailed study. But I feel that's fine cause in the end I was looking for an unbiased view of India which I have got from the book. He has touched on many controversial topics like the riots, hindu terrorism, child labor etc in this book which might lead to indigestion in some people. But I feel all Indians should open their eyes and see that India is not perfect yet. 

The point we Indians have to understand which is nicely put by Luce "India isn't on an autopilot to greatness, but it would take an incompetent pilot to crash the plane." We should know what our strength and weakness are and keep an eye on both. I would recommend this book to all Indians. 

 Overall I feel this is an book backed with extensive research and provides some fascinating insights into the workings of the Indian political and economic system. This book was released in 2006 and like all knows India has changed a lot in last 7 years. So please count for that when reading the book. Overall I give the book an rating of 3/5 

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Outliers: The Story of Success - Malcolm Gladwell

This is the second book of Malcolm Gladwell I am reading. The first one being Tipping Point in which he had explored how some ideas grow rapidly and become popular. In this Book "Outliers: The Story of Success" Gladwell explores the factors that contribute to success. 

We are all brought up on the romanticized fact that hard-work and determination leads to success. Malcolm counters this by arguing that the factors that lead to success are not so simple but are a combination of opportunity & legacy.

Gladwell looks into the lifes of those who have risen meteorically to the top of their fields, analyzing developmental patterns and searching for a common thread. In Outliers, Malcolm Gladwell seeks to dissuade us of the notion that genius and greatness are predominantly a function of innate ability and IQ. He rightly notes that while IQ is certainly a contributor, it reaches a "point of diminishing returns" after a while: once people score about 130, IQ becomes less important and "intangibles" become more important.

The book, then, focuses on what these "intangibles" are. Gladwell suggests that things like what income level, culture, and time of a child's birth are important contributors to success, as well as a person's tenacity and agility.

He argues that there is no such thing as a self-made man and that the origins of high achievement lie instead in the circumstances and influences of one's upbringing, combined with excellent timing. The Beatles had Hamburg in 1960-62; Bill Gates had access to an ASR-33 Teletype in 1968. Both put in thousands of hours-Gladwell posits that 10,000 is the magic number-on their craft at a young age, resulting in an above-average head start. 

Reemphasizing his theme, Gladwell continuous to remind the reader that genius is not the only or even the most important thing when determining a person's success.  He takes the example of Christopher Langan, a man who ended up owning a horse farm in rural Missouri despite having an IQ of 195 (Einstein's was 150). Gladwell points out that Langan has not reached a high level of success because of the environment in which he grew up.  Further, Gladwell compares Langan with Oppenheimer, the father of the US atomic bomb. Noting that even if both had the innate natural abilities that should have helped them both succeed in life, Gladwell argues that Oppenheimer's upbringing made a pivotal difference in his life. Oppenheimer grew up in one of the wealthiest neighborhoods in Manhattan, was the son of a successful businessman and was afforded a childhood of "concerted cultivation". Malcom argues that these opportunities gave Oppenheimer the chance to develop the practical intelligence necessary for success.

Gladwell advances the notion that the success of students of different cultures or different socio-economic backgrounds is in fact highly correlated to the time students spent in school or in educationally rich environments. How does culture matter? He talks about the discrepancy between how many days per year American children spend in school (180) versus Asian students (280), and how many more social expectaitons Asian students are borne into. This will affect academic and other achievement. Gladwell further explores how culture shape up a person taking the examples of a "Plane Crash" and also from the life of his Mother.

Gladwell is criticized for too often falling prey to fallacious reasoning, inadequate and anecdotally based sampling, and oversimplified analysis. But the way Gladwell has written the book you unconsciously nod with him when you see his arguments. I enjoyed this book and will give it a rating of 4 / 5

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Midnight's Children - Salman Rushdie

Midnight's Children is considered to be Salman Rushdie's masterpiece; it won the Booker Prize, and then, in 1993, it won the 'Booker of Bookers', ie the best book to have won the Booker Prize in the first 25 years of the award.

The plot is amazing. At the stroke of midnight on August 15th, 1947, India achieved her independence. 1001 children were born in the hour from 12a.m to 1a.m, These children had magical powers, the potency of which increased the closer the child was born to midnight.

The chief protagonist of the story is Saleem Sinai, born at the exact moment when India became an independent country. He was born with telepathic powers, as well as an enormous and constantly dripping nose with an extremely sensitive sense of smell.  Other  characters with notable gifts are Shiva "of the Knees", Saleem's nemesis, and Parvati, called "Parvati-the-witch,".

The book begins with the story of the Sinai family, particularly with events leading up to India's Independence and Partition. Saleem is born precisely at midnight, August 15, 1947, therefore, exactly as old as the independent republic of India.

Saleem with his Telepathic powers, assembles a Midnight Children's Conference, a conference of lall children born in India between 12 a.m. and 1 a.m. Salman portray the conderence as a reflective of the issues faced by India in its early statehood majorly the cultural, linguistic, religious, caste and political differences facing the nation.

Meanwhile, Saleem's family begin a number of migrations and endure the numerous wars which plague the subcontinent. The story moves forward with each of the wars, playing an important role in moving the plot forward for Saleem's life is inter-connected very much with the story of India. The story end with the Indira Gandhi-proclaimed Emergency. For a time Saleem is held as a political prisoner; these passages contain scathing criticisms of Indira Gandhi's overreach during the Emergency as well as a personal lust for power. The Emergency signals the end of the potency of the Midnight Children, and there is little left for Saleem to do but write the chronicle that encompasses both his personal history and that of this young nation.

Midnight's Children is not at all a fast read. The prose is dense and initially frustrating  with repeated instances of the narrator rambling ahead to a point that he feels is important--but then, before revealing anything of importance, deciding that things ought to come in their proper order.

But I understand why this book got the 'Booker of Bookers'. Its Beautifully written, The primary characters are intriguing and unforgettable. Salman Rushdie's ability to tie the story to history and his ability to overlap events, religions, and mysticism is amazing. The details created vivid images: beautiful Kashmirian landscapes, putrid slums and titillating love scenes.Midnight's Children is littered with politics, religion, and "real-world" events from India, Pakistan, Kashmir, and the sub-continent.

I loved the book, but I feel its not for everyone. Its not for anyone looking for a light read while lying on the bed. But this book is a must for any serious Literature fans. I give it a rating of 3.5 / 5.  

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Made In America - Sam Walton

Walmart - The giant retailer almost everyone knows about. I have not yet entered a Walmart yet but with all the hype about FDI in retail going on I felt it would be good to read about the company which is like the King of Retail. In this book Made In America - Sam Walton offers many invaluable recommendations for business men and entrepreneurs.  Walton does a nice job of telling a clear, concise story about how he built the business of Walmart.

Sam Walton is the guy who made Walmart happen. He build up the Walmart empire from a single store. He started building the empire first by learning the tricks of the trade a store by store. The business model he created is simple: always offer the lowest price possible, and depend on higher sales volume to generate the profit. We all know that Walmart is famous for its logistical superiority, in both a distribution system and computer-aided controls. As the company grew, it was able to use its power to force suppliers to sell at ever-lower prices. Its stores spread slowly, always supported by the distribution system.

Sam Walton comes off as this humble guy from rural USA who made it big by his hard work. In this auto-biography we are shown the same. But personally I felt at times Sam Walton never took what is said by critics properly and brushed it off. I agree with Walton that Walmart was built with really good intentions but  not everything born of Walmart's rise to dominance is an unmitigated good. Walmart has done a lot of positive things for American consumers. But Walton refuses to contemplate the impact of his company's power, forcing conditions on suppliers which can bring them to their knees. But this aspect of Walmart has captured me, how it has been able to shift the power away from the manufactures into the retailers hands. Another thing I felt is Walton doesn't actually listen to his employees (or "associates). He views unions as bad influences rather than legitimate players and potential allies. 

I give the book 2.5/5. Walton appears to believe in his own myth and he presents it well: his tone is down home, expresses a genuine humility, and believes in small-town values. I agree there are many who see things differently. I suppose that that the absolute confidence in the system he created is part of his entrepreneurial genius, but it is also a clear statement on its limits. I would highly recommended this book to those who would like to understand the motivations behind Walmart being what it is today and a great business story to boot.

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Last Man In Tower - Aravind Adiga

Last Man In Tower is the second book of Aravind Adiga I reading after The White Tiger. I had liked The White Tiger and had picked "Last Man In Tower" with a lot of hope and am happy to say Aravind Adiga didn't disappoint me.

Last Man in Tower explores how money changes people? How far would people go for the sake of money? It pushes us to think does the convictions of one man out weigh the consensus of the many?

The story is about "Masterji"; The one man refusing to leave his home in the face of property development. Tower A of Vishram Society  is a pucca housing society established in the 1950s. A property developer "DarmenShah" offers to buy out the residents for mouth-watering sums, the principled masterji is the only one refusing the offer, determined not to surrender his sentimental attachment to his home and his right to live in it, in the name of greed. But as his neighours, the others in the building can't get the benefit from the offer until all agree tensions in the society. As the deadline to accept the offer looms - Friends turn enemies, acquaintances turn co-conspirators. His neighbours gradually take matters into their own hands, building up to a nice climax.

Arvind nicely explores the psyche of humans, How money can turn people, how friendships can break when money comes in between. He nicely shows the changes in thinking of the people, how one-by-one each neighbor gets seduced by money. Arvind again captures the changing India, he shows us the co-existence of both the slums and the high rises in Mumbai.

Arvind lets the reader decide with whom his/her sympathizes lie, With Masterji - who stands in the way of his neighbors' most audacious dreams, and whose integrity and incorruptibility borders on the improbable. Or with the middle-class neighbors for whom the windfall can make all their dreams come true. 

He makes us think what is the price growth? Will so called good people risk their humanity when faced with a chance to bag a lot of money? Who can we trust to stand by us when we take a lone stance? The breakdown of family life in modern India.

I give the "Last Man in Tower" a rating of 3/5. Its a  Gripping read, with the right mix of humor and suspense. At every point, the reader is wondering, "What's going to happen to the Masterji?" Arvind has etched out the Characters are well. It lost points because its not always a page turner, at some parts you feel he has stretched out the book.

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The Long Tail - Chris Anderson

In this book "The Long Tail" Chris Anderson expands on his article written in October 2004 on Wired called "The Long Tail"

Basically Chris Anderson is talking about an economic phenomena currently being created in the present world where we have almost unlimited choice because of the Internet. He talks of a future which is not "Hit-centric" but a future where "minorities" and "niches" thrive and everybody can find something to their taste. 

Anderson explains, "The theory of the Long Tail can be boiled down to this: Our culture and economy are increasingly shifting away from a focus on a relatively small number of hits (mainstream products and markets) at the head of the demand curve, and moving toward a huge number of niches in the tail."

He mostly talks about the phenomena in Entertainment but the same can be observed in all walks of life. Take this case If you could watch Movies only at the Cinema hall near your house you would get a very limited choice and more-so your choice would be limited by the "HITS" or what is liked by majority of the customers of the Cinema Hall. But if you order movie DVDs from Netflix your choices explode by a factor of millions. Log in to YouTube your choices explode further. 

Long Tail can be explained by considering the figure on the Right. 

In most industries (films, music, books, etc.) a few hits make most of the money, and demand drops off quickly thereafter. But the Demand, however, doesn't drop to zero. 

The products in the Long Tail are less popular in a mass sense, but still popular in a niche sense. 

Basically the Demand never drops down to Zero.   What that means is that some businesses, like Amazon, Google Apple iTunes can make money not just on big hits, but by serving the long Tail. 

Anderson identifies three 'forces' that drives this Long Tail and the niches that populate it?

1. More stuff is being produced. Technology and the internet make it cheaper and easier to record and distribute your own songs, publish your own writings and so on. This lengthens the tail.
2. There is better access to niches, again thanks to the reach and economies on the net. This fattens the tail.
3. Search and recommendations connect supply and demand. This drives business from hits to niches.

Anderson explains these 3 forces further in the book and further explains how the abundance of choice is both good for the customer and the marketer. He tries to take us beyond the entertainment industry where he explores how EBay, Lego,  Kitchenmaid etc also have explored and exploited the power of the long tail. This is where I feel Anderson loses the plot If I may say, he goes to explore "Long Tail" everywhere. 

He writes "there are now Long Tail markets practically everywhere you look," He calls offshoring the "Long Tail of labor," and online universities "the Long Tail of education." He quotes that there's a "Long Tail of national security" in which al-Qaida is a "supercharged niche supplier." At times, it feels he is just going around looking for examples to suit the theory.

I would further like to argue that their are many industries that don't rely on the economics of information products.  For E.g. Take the Steel Industry, which Anderson doesn't discuss, —The Long Tail doesn't seem to tell us much about the future of the steel industry. It's not really clear how Tata Steel or any other still company might benefit from expanding the types of steel it makes available. (There are different types of steel - Mild Steel, Hard Steel, Automotive Grade Steel etc). It would cost Tata Steel a lot to produce them, and few customers would require a very different type of steel. So basically no Long Tail in steel Biz. Same can be said for other industries dealing with physical products like Oil, Diamond etc

The other disappointment is that Anderson doesn't do a very good job of describing strategy choices for product producers. After the first 6 chapters you have understood the entire book, the rest of the book is just repetition. My advice would be don't read the book either. Read his 2004 article and you are all set.  

I will give the book a rating of 2/5. Anderson explores a phenomena successfully,  The reading of the sociological and physiological factors affecting the current world is interesting. But like I said the article is more than enough for it.

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The White Tiger - Aravind Adiga

Aravind Adiga in his Booker prize winning novel "The White Tiger" explores the life of a citizen of the "dark" India. How lack of education doesn't hold a entrepreneur back in India. But what holds him in the "Chicken Coop" is his morality and various societal norms.

The story is told by Balram Halwai as a narration in a letter addressed to the Chinese Premier, Wen Jiabao. He tells how a son of rickshaw puller, escaped a life of servitude to become a successful businessman. The story is told in seven nights and Balram takes on the responsibility of educating the Chinese premiere on "entrepreneurship" before the start of an official visit to India.

Balram begins the novel by describing his life in Laxmangarh. There he lived with his grandmother, parents and brother and extended family. He is a smart child; however, he is forced to quit school and forced to work in a tea-shop with his brother. While working in the teashop he begins to learn about India’s government and economy from the customers' conversations. Balram describes himself as a bad servant and decides that he wants to become a driver. After learning driving he gets job as a driver of Ashok, Son of the landlord. He comes to Delhi with Ashok, when Ashok is sent to Delhi to deal with the corrupt political brass in connection with the coal business back home. In Delhi the separation between poor and wealthy becomes even more evident by the juxtaposition of the wealthy with poor city dwellers.

Balram plots his escape from "Chicken Coop" which is one of the central metaphors of the book:
Quoting :-

"Go to Old Delhi ...and look at the way they keep chickens there in the market. Hundreds of pale hens and brightly colored roosters, stuffed tightly into wire-mesh cages…They see the organs of their brothers lying around them. They know they're next. Yet they do not rebel. They do not try to get out of the coop. The very same thing is done with human beings in this country.”

The chicken coop is a way to describe the social relations, the culture, the laws, courts, and ultimately the violence that binds the poor to an oppressive system. Aravind Adiga makes the reader think.

The Book ends with Balram escaping the Chicken Coop by murdering his master. He sets us his Business in Banglore with the money he stole and bribing his way in the system. He is a citizen of "The light" now.

Arvind's humorous perspective of India’s class struggle in a globalized world makes this book a page turner. His witty yet accurate portrayal of contemporary India leaves us much to think upon. At a time when India is referred to as an "Emerging Nation", Arvind makes us realize that large numbers of people are not benefiting from the economic boom and that social tensions are increasing.

Caste divide may be reducing but another divide is increasing as the rich-poor gap grows. Balram shows us the face of India which is getting increasingly ignored. The face of the vast Indian underclass, people who live as laborers, as servants, as chauffeurs and who by and large do not get heard. These faceless nameless people are responsible for "India Shining" as much as the neo entrepreneur. We are ignoring them at our own  peril.

I give "The White Tiger" a rating of 3.5 / 5. I loved it for the way Arvind has written it. The book is not a typical Bollywood type thriller yet it captivates you and you keep turning the pages. Arvind takes on some very heavy issues like cast system, religion, touches upon the anger of the poor but the book doesn't become preachy in any way. The White Tiger entertains and gives pause for thought. It lost points because the story felt it followed the typical arc with the standard complications leading to a climax that was predictable even if it wasn't already spelled out for in the 1st chapter.

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